// YOUR DEMO RESTAURANT

Scruffy Murphy's Irish Pub

Irish pub4.31,610 reviews

 10/1 Soi Sukhumvit 23, Khlong Toei Nuea, Watthana, Bangkok 10110, Thailand

REACHABLE WARRIORS WITHIN 2 KM

Indexed restaurants nearby

2,010

Total unique reviewers

160

Active warriors (monthly)

Hyperactive (weekly+)

If you give each one a ฿20 voucher:

฿3,200

vs ฿80,000 for one fake celebrity

Expected walk-ins (30% redemption):

~48 new customers

@ ฿400 avg ticket = ฿19,200 revenue

// ROI CALCULATOR

Move the slider. See what wins.

YOUR BUDGET฿1,000

฿200฿20,000

LOCAL WARRIORS

Reached50 locals

Walk-ins~15

Revenue (฿400 avg)฿6,000

Cost per walk-in฿67

ONE FAKE CELEBRITY

Cost฿80,000

Walk-ins~5

Revenue฿2,000

Cost per walk-in฿16,000

With ฿1,000 you get 3.0x more walk-ins than the ฿80,000 influencer. At 1% the cost.

Warrior breakdown

Estimated activity tiers based on nearby review patterns.

Hyperactive

Reviews ≥ 2x/week. Trend-setters.

Active

160

Reviews monthly+. Reliable converters.

Occasional

603

Reviews quarterly+. Background reach.

One-time

1,206

Reviewed once. Low priority.

What your warriors eat

Cuisines they already review nearby. Helps you choose voucher messaging (e.g. compete with the dominant style or differentiate).

Other

4 · 27%

Health food

2 · 13%

Thai

2 · 13%

Yakiniku

2 · 13%

Fast Food

2 · 13%

Bar / Pub

1 · 7%

Japanese

1 · 7%

Seafood

1 · 7%

Price tier nearby

Where they spend. Match your voucher value to their habit.

Unmarked

15 (100%)

Top 5 anchor businesses

Most-reviewed nearby. Your warriors hang out at these. Their customer overlap with yours = highest.

Scruffy Murphy's Irish Pub

Irish pub

1,610

4.3

Baan Khanitha Thai Cuisine Sukhumvit 23

1,470

4.3

Rengaya

Yakiniku restaurant

539

4.6

Rengaya

Yakiniku restaurant

539

4.6

Oyster Mania

Restaurant

490

4.9

Outreach templates

Copy-paste ready. Adapt the placeholders. Send via LINE, IG DM, or SMS once you have the warrior list.

The neighbor invite

warm

Hey! I noticed you've reviewed [neighbor restaurant] — we just opened Scruffy Murphy's Irish 5 mins from there. 

First-visit voucher: ฿100 off (any order ฿200+).

Valid through [date]. Just show this message at the counter.

No strings — if you don't like it, no follow-up. If you do, please leave a Google review 🙏

The food critic flex

curated

We've been tracking active food reviewers near 
10/1 Soi Sukhumvit 23.

Your reviews show you actually care about quality. We do too.

We're inviting 50 such reviewers to try Scruffy Murphy's Irish on the house — your honest review (good or bad) is the only ask.

Reply YES to claim. First 50 only.

* Placeholders [neighbor restaurant] [date] should be filled. Send in batches of 10/day to avoid platform spam flags.

Your 4-step action plan

Start small. Test. Scale what converts.

01
Get the warrior list
Sign up for early access below. We deliver the top 50 active reviewers within 2km of Scruffy Murphy's Irish, with their public LINE/IG handles where available.
02
Pick 10. Test the offer.
Send the 'neighbor invite' template to 10 warriors. Track responses. If 3+ visit within a week, your offer works. If 0, redesign the voucher.
03
Scale to 50.
Once template proven, send to remaining ~40. Stagger over 5 days (10/day). Monitor Google reviews — new ones from these visits = compounding SEO.
04
Re-engage hyperactives.
The 40 hyperactives in this area are your kingmakers. After their visit, offer a referral bonus (฿100 off for them + ฿100 off for the friend they bring).

GET THIS WARRIOR LIST →

All nearby restaurants (15)

Within 2km. Their reviewers are your warriors.

Irish pub

Scruffy Murphy's Irish Pub

Move the slider. See what wins.

Warrior breakdown

What your warriors eat

Price tier nearby

Top 5 anchor businesses

Outreach templates

The neighbor invite

The food critic flex

Your 4-step action plan

Get the warrior list

Pick 10. Test the offer.

Scale to 50.

Re-engage hyperactives.

All nearby restaurants (15)