// SUBJECT
@Theitalyinsider
The Italy Insider
// VERDICT
REAL DEAL
Real reach. Likely solid ad ROI. Pay market rate.
81
/ 100 Truth Score
// AD MONEY BURNED CALCULATOR
Market rate
฿130,000
What they typically charge
Real value
฿105,300
Adjusted by Truth Score
Money burned
฿24,700
= 19% wasted
Estimated real reach: 526,248 of 232,408 followers.
⚠ RED FLAGS (1)
- 1.90% of recent posts are ads — billboard creator
METRICS
Followers
232K
Following
2
Total videos
1.8K
Total hearts
0
Avg likes
1.5K
Avg comments
18
Avg shares
0
Avg views
673
Engagement rate
226.43%
Comments:Likes
1.19%
Following:Followers
0.00
Sponsored ratio
90.00%
// PAID COLLAB SIGNAL
Brands they've tagged (10)
@-mentions in recent posts. Tagging a brand = paid collab in Thai influencer market. Lots of tags = actual money flow = real influencer (not just vanity followers).
@belmondvillasanmichele@luigi_fragola_architect@guerlain@lucaghezzi_gardendesign@alessandro.cozzolino@antesiflorence@hotelsaltus@lucreziaworthington@jaifaim@alexbdj
90% of recent posts have brand tags.
Recent posts analyzed (10)
After 18 months of renovation, @belmondvillasanmichele on the hillside of Fiesole has reopened and it was worth every day of the wait. The Renaissance facade attributed to Michelangelo is unchanged. T
▶ 0
♥ 610
💬 9
↗ 0
Spend a weekend in Europe's largest larch plateau in San Genesio. Experience delicious cuisine and recharge at @hotelsaltus as well as exploring museums, craftsmanship and wine tasting in chateau's. P
▶ 0
♥ 431
💬 8
↗ 0
For approximately six weeks a year, Italy loses its mind over figs and honestly, we do too. Fresh off the tree, split open and eaten as fresh as possible or, with a side of prosciutto (preferably dolc
▶ 0
♥ 3.2K
💬 45
↗ 0
Once a year, a high plateau in the Apennines transforms into one of Italy's most extraordinary natural spectacles: the fioritura of Castelluccio di Norcia, where centuries of wild lentil cultivation t
▶ 0
♥ 1.0K
💬 8
↗ 0
An alpine summer featuring @margaretspassport 🏔️ Italians have always been divided between spending summer at the beach or in the freshness of the mountains (and we love a good hike). What team are y
▶ 0
♥ 2.1K
💬 13
↗ 0
Okay so instead of adding yet another beautiful Eclipse photo (we imagine your feed is already full) let us show you a glimpse of us Italians watching that special moment.
📸 @saramagro_ttn @feizzo
▶ 0
♥ 787
💬 9
↗ 0
On the border of Tuscany, Umbria and Lazio, San casciano dei Bagni has been prized for its healing thermal waters for millennia — and in 2022, an archaeological dig beneath its ancient baths unearthed
▶ 0
♥ 584
💬 8
↗ 0
There are artists who write songs, and artists who write lives. Francesco Guccini was one of them. He died on August 6, 2026, aged 86.
Grounded and resolutely anti-showbiz, he preferred the atmospher
▶ 0
♥ 4.2K
💬 37
↗ 0
Have you read our Insider's Guide to Firenze? Because whether you're here for the arts, the history, the culture, the craftsmanship or the food - there is certainly enough to keep you busy for days on
▶ 0
♥ 1.2K
💬 17
↗ 0
Isn't the world such a powerful, incredible place? This is Mount Etna, on the 7th August, beautifully captured by @giorgiocosta_98.
📸 @giorgiocosta_98 x @etnalive
▶ 6.7K
♥ 968
💬 26
↗ 0
// FREE ALTERNATIVE
Don't pay this one. Pay your neighbors.
For the ฿130,000, you could reach 50 verified locals near your business who eat out 3×/week. 8× the conversion at 1/130 the cost.
FIND MY LOCAL WARRIORS →